The long tail business model was popularised by former Wired Magazine editor Chris Anderson, who coined the phrase “long tail” and wrote a book on the subject called The Long Tail: Why the Future of Business Is Selling Less of More. The long tail business model suggests companies can profit from selling low-volume niche products. In theory, selling a significant number of these products is. · “The Long Tail” was Anderson’s catchy name for a set of observations about the economics of internet markets — observations that are as resonant as ever in today’s “passion economy,” in which Estimated Reading Time: 9 mins. In this latest version of The Long Tail, Chris Anderson does an exceptional job explaining how the “endless shelf space” of the internet, when applied to commerce or culture, makes the niche marketing of almost any product, service or idea so efficient and effective its disruptive forces lay waste to many given economic ideas and generations of long held cultural norms/5().
A decade and a half after the publication of Chris Anderson's book, most creators have lost out to the aggregators. Marina Krakovsky. Anderson helped make "The Long Tail" a buzzword, and earned a spot in TIME magazine's list of the world's most influential people. The Long Tail: Why the Future of Business Is Selling Less of More. Chris Anderson. abstract. In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve. The author of "The Long Tail" Chris Anderson embraces this wake-up call and advises you to do the same. With a broad perspective supported by hard facts, stats, charts, insights, and numbers, Anderson adopts a futuristic attitude that will not deprive him of his business of the "digital cake".
According to Chris Anderson, there is a demand curve established in any sector: the most consumed products (hits) generate the highest demand and the least consumed cause the lowest demand. While the hits are the head of the curve, the niche products, with lower demand, represent the long tail, the tail of the curve. The Long Tail: Why the Future of Business Is Selling Less of More is a book by Chris Anderson, editor in chief of Wired magazine. The book was initially published on J, by Hyperion. The book, Anderson's first, is an expansion of his article The Long Tail in the magazine. The book was listed in The New York Times Nonfiction Best Sellers list. It was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award on 18 September Chris Anderson is Editor-in-Chief of Wired magazine, a position he took in Since then he has led the magazine to six National Magazine Award nominations, winning the prestigious top prize for General Excellence in and in , a year in which he was also named Editor of the Year by Advertising Age magazine.
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